Final Call - 2025 Cruise Sale!
Save up to 50% on APT Travelmarvel's last remaining 2025 departures
River Cruises | Small Yacht Cruises | Small Ship Coastal Cruises
Blue Water Holidays
Award-Winning Cruise Specialists
Welcome to the UK's leading river, small ship and luxury cruise website. Our friendly and knowledgeable cruise experts offer independent advice to help you book your perfect holiday, all at superb prices with unique exclusive offers. Browse through hundreds of exciting itineraries from over 50 cruise lines.
Call us to discuss your holiday plans on 01756 706500 (+44 1756 706500 from outside the UK).
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Second Passenger Cruises Free
or No Single Supplement!
Greek Islands | Mediterranean | Seychelles | French Polynesia
Applies to Selected Dates
Sailaway January 2025
Read our brand new issue of Sailaway Magazine, packed with exciting cruises, fascinating features and exclusive cruise deals!
2025 River Cruise Offers
Balcony Suite Sale!
Sail from £1995pp and enjoy savings of up to 40% with our exclusive balcony upgrade offer for
one-set price - starting from £2625pp!
2025 Europe River Cruises
Sail in style this Summer
Save up to 40% and enjoy a Panorama Balcony Suite from just £2295pp, or upgrade for just £100pp
and enjoy €50pp On Board Credit!
Save up to 30% on selected 2025 European river cruises!
Discover a world of unparalleled elegance where timeless luxury and exquisite travel experiences await. Explore Europe's most enchanting rivers in the epitome of comfort and style, immersed in curated excursions, opulent accommodation, and the renowned, all-inclusive Uniworld service
The Unique Oceans Offer – Our Best Available Offers Await!
• Generous Value Savings • 10% Reduced Deposit • A Prepaid Destination Experience Credit of up to £1,000 per suite
Flash Sale! Save up to 25% + £250pp Onboard Credit on selected sailings along Norway's coastline!
Set sail along the beautiful Norwegian coast on one of our exciting voyages! Take the Coastal Express calling at
34 ports, or take the North Cape Line from Oslo into the realm of the magical Northern Lights. Book by 16th July!
130th Anniversary – Free Suite Upgrade & Exclusive Prices!
Book a Suite for the price of a Superior Arctic cabin.
Explore Antarctica, Svalbard and Alaska for less. Applies to selected sailings and ships.
Exclusive Southern Africa Safari Cruise
Join us on this exhilarating, fully-escorted 14-night holiday in a private group of just 16 Blue Water guests, to experience the best Southern Africa has to offer, with Cape Town, Johannesburg and Victoria Falls stays, private lodge and cruise, all excursions and return flights.
14-night fly-cruise from £9495pp!
Our Top Cruise Deals!
Springtime on the Seine
Special OfferExclusive Blue Water Package!
5 Night Fly Cruise from £1495pp
UK to Paris, Melun - Château de Fontainebleau, Moret-Loing-et-Orvanne - Château Rosa Bonheur, Paris, La Roche Guyon - Giverny, Paris to UK
View Holiday Inclusions
29 Apr 2026
Venice and the Gems of Northern Italy
Special OfferSave up to 40%!
7 Night Fly Cruise from £1999pp
UK - Venice (Italy) , Chioggia , Venice , Venice - UK
Grenada Round Trip Sailing Cruise
Special OfferGrenada Stay and Sail - 14-night fly-cruise package from £5639pp!
11 Night Cruise Only from £2570pp
St. George's, Grenada, Charlotteville, Tobago, Castara Bay, Tobago, Tobago Cays, Grenadines, Carriacou - Paradise beach, Grenada, Charlestown Bay, Cannouan, Grenadines,
