Viking Cruises
Complimentary Drinks Package on new bookings made before 31 October 2026.
Valid for 2027, 2028 and 2029 departures on River, Ocean, and Expedition journeys (excluding Egypt).
Blue Water Holidays
Award-Winning Cruise Specialists
Welcome to the UK's leading river, small ship and luxury cruise website. Our friendly and knowledgeable cruise experts offer independent advice to help you book your perfect holiday, all at superb prices with unique exclusive offers. Browse through hundreds of exciting itineraries from over 50 cruise lines.
Call us to discuss your holiday plans on 01756 706500 (+44 1756 706500 from outside the UK).
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Never Miss a Special Offer!
HX 130th Anniversary Offers
For a limited time, enjoy an extra 5% off cabins or 10% off suites!
Free Flights to Norway - Enjoy free Economy or 50% off Business class flights.
If the price of your voyage drops during Black Friday, we’ll refund the difference.
The Best Deals on Mainstream Ocean Cruises!
We are well known for our expertise in small ship and expedition cruising, but did you know we also sell mainstream ocean cruise line holidays?
Whether you're searching for family cruises, luxury escapes, adults-only voyages, or last-minute cruise deals, we'll help you find the perfect itinerary to suit your style and budget.
Emerald River Cruises
Save up to 30% on 2027 river cruises with included flights or Eurostar!
Plus additional savings of up to £600 per suite on selected itineraries.
Book before 31 October 2026
Exciting new shorter itineraries for the extended cruise season!
Enjoy brand new 3-6 night cruises with superb inclusions, on the Rhine, Rhone, Loire, Bordeaux and Seine
in November and March 2026 and 2027
View the full brochure now!
The world's first dedicated solo river cruise ship!
MS George Eliot will be reimagined exclusively for solo travellers in 2027, offering more departures,
more space, no single supplements, and thoughtful touches throughout
7-night Danube cruise including flights from just £2499pp for solo travellers
Our Top Cruise Deals!
Jewels of the Rhine
Special OfferSave up to 30% on 2027 river cruises with included flights or Eurostar!
7 Night Cruise Only from £1995pp
Amsterdam, Cologne , Koblenz, Ludwigshafen – Heidelberg, Kehl – Strasbourg, Breisach - Freiburg , Basel
Sublime Svalbard – From Dover via Norway’s Springtime Fjords
Special Offer130th Anniversary Offer - Exclusive savings on selected sailings!
16 Night Cruise Only from £9666pp
Dover, Harlingen, Heligoland, Hamburg, Esbjerg, Haugesund, Fjærland, Åndalsnes, Svolvær, Tromsø, Honningsvåg, Hornsund, Ny-Ålesund, Longyearbyen
Gems of the Danube
7 Night Cruise Only from £2095pp
Budapest , Bratislava, Vienna, Dürnstein > Melk , Brandstatt > Passau, Regensburg, Regensburg > Munich
